MegaPok Ads Center documentation

Everything you need to create, pay for and measure ads on MegaPok.

How to create a campaign

Campaigns are created from one of your public posts, in the app (the post's "Promote" button) or on megapok.com, in the ads dashboard.

Open the post you want to promote and tap "Promote".
Choose the goal: views, likes, followers, profile visits, WhatsApp messages, website visits, store sales or event attendees.
Set the audience: location, age, gender and interests.
Pick a package (3, 5 or 7 days) or your own daily budget and check the estimated reach.
Pay with your wallet credits. The ad goes to review and, once approved, starts showing.

Promoted post. Your video or photo appears in For You and Explore with the "Sponsored" label and a button: Learn more, Follow, Message on WhatsApp, Buy, Play or Join the event.
Stories. Full-screen ad between stories.
Search. Sponsored results when someone searches for something related to your ad.
Banners. Banner spaces inside the app, by day.
Notifications. Alert campaigns for launches and events, with a cap on sends.
Apps and games. Apps and games published on MegaPok can be promoted with the "Play" button.

You can combine these options. The narrower the audience, the smaller the available reach: the app shows it to you before you pay.

Location. Worldwide, one or more countries, states or cities, or a radius of 1 to 200 km around a point.
Age. Brackets of 18–24, 25–34, 35–44, 45–54 and 55+.
Gender. Men, women or everyone.
Interests. Up to 10 interests, based on what people watch and follow on MegaPok.

Price per 1,000 impressions. Reference price: COP 8,000 per 1,000 impressions in the feed. It may vary by goal; the final quote appears before you pay.
Daily budget. You choose it, starting from low amounts. You're never charged more than the real inventory can deliver.
First campaign. Automatic 30% discount on your first campaign.
Payment method. Credits from your MegaPok wallet, charged day by day while the campaign is active.
Pause and resume. You can pause at any time; paused days aren't charged.

In the ads dashboard you see, by campaign and by day:

Impressions and reach. How many times it was shown and to how many different people.
Clicks and CTR. How many times the button was tapped and what percentage of impressions became clicks.
Frequency. How many times on average each person saw the ad. The same person sees the same ad a maximum of 3 times a day.
Results and cost per result. Followers, messages, visits or purchases depending on your goal, and how much each one cost.
Spent. What was actually charged to your balance.

All ads are reviewed before going live. Ads are not approved if they contain:

Sexual content or nudity. Nor suggestive images aimed at minors.
Prohibited or dangerous products. Drugs, weapons, counterfeits or illegal services.
Deception. False promises of money, fraudulent giveaways, impersonation of brands or people.
Hate or violence. Content that attacks people or groups.
Personal data. Ads that ask for passwords or payment details outside the app.

Restricted products (alcohol, tobacco) are only shown to adults. A rejected ad is not charged.